York Urbanist


This is the fifth segment in a series of creating a hypothetical and entrepreneurial approach to rebuilding the sport of curling in the fictional community of Aasvogel, Ontario. It follows from: http://yorkurbanist.com/recreation/curling/curling-a-recreation-to-a-business/the-business-plan-part-2/

This was the third meeting of the unofficial Aasvogel Curling Club.  The group of 10 has expanded through word-of-mouth to 18.  The curlers in the original group talked to friends, some of whom they thought might provide seed money.  After an update for the new members, there was a discussion of the draft 10 year budget:

-          The budget was premised on a traditional club model of weekly leagues;

-          Revenues include rentals to outside groups;

-          Other revenues come from use of the area ‘behind the glass’;

-          Five years was too long to get into the black;

-          Labour of $100,000 seemed rich for those who came from a volunteer based club;

-          The largest expense is the carrying cost.

Peter and Karl were anxious.  How do we get started? How does this enterprise create at least breakeven?  Iain’s response: “Marketing, and here’s my draft”.  

Marketing Plan


To engage a large number of Aasvoglans in the concept of a curling facility before construction, leading to participation in the facility in the future.


  1. Encourage investors in the early stages. $500,000 is the target.
  2. Engage other organizations in the development of the concept.
  3. Set the tone for future advertising of the facility.

The key elements at this preliminary stage:

Blaine Minnesota CCPlan and Graphics for a building.





imagesCAH4ZSWR  Discussions with the local golf course





bonspiels website banner  Distinctive graphic  images


Discussions with the local municipal Planning and Recreation Departments