York Urbanist

Curling Facilities and Demographics Trends – 2015

TREND DESCRIPTION IMPLICATIONS FOR CURLING
Barriers to Participation Lack of Personal Time because of competition from other recreation pursuits and careers.Employment outside municipality of residence reduces/changes recreation time due to commute.
  • Adapt to changing leisure hours
  • Create flexible program hours
Voluntarism 2010 National Survey of Giving, Volunteering and Participatingindicated that voluntarism is rising slightly, but experience in several other communities suggest that many groups still struggle in finding volunteers.One key result of the national survey was that 18% of the volunteer hours in Canada are in the sports and recreation sector The rate of voluntarism by those between the ages of 15 and 24 has doubled from 29% in 2000 to 58% in 2007, perhaps largely due to the addition of mandatory volunteer hours for high school students. Seniors currently represent the most active volunteer group. Canadian immigrants represent a large proportion of the volunteer pool.
  • Create volunteer positions that have finite time limitations.
  • Identify the skills of members and flatter them by asking for assistance. “All you have to do is ask”
Changing Canadian Family 12% single parent families, increasing 1% over 5 yearsConcern with physically inactive parents
  • Create flexibility.
  • Introduce more unstructured activities.
  • Provide opportunities for parents and children to participate at the same time.
Physical Inactivity Today’s digital age is filled with sedentary activities, resulting in continued concerns regarding physical inactivity. This is most prevalent among youth and children and can lead to significantly increased risk of threatening cardiac events and obesityThe level of physical inactivity increases with age and is the new smoking gun. Awareness is building. ParticipAction started in the 1990’s and continues.
  • Market curling as a physically active sport, which relates to everyone’s physical attributes.
  • Add a fitness facility to the mix of offerings in a multi-use facility
Baby Boomers This age demographic intends to keep working after retirement age, possibly through part‐time work or launching new careers:

  • Men want to relax more and spend more time with their spouse.
  • Women see retirement as providing more time for career development, community involvement, and personal growth.

Boomers are moving to put others first (e.g., family, community, etc.) instead of themselves. (They were previously coined as the ‘ME’ generation). This change in attitude may be tapped for an increase in voluntarism. Immigrant volunteers provide a variety of benefits to organizations including multi‐lingual assets, skill capacity, and providing a new outlook and perspective that may assist service delivery among organizations.

  • Emphasize growing daylight hour’s participation.
  • Daytime will become prime time.
  • Mixed curling opportunities appeal to men.
  • Family curling opportunities appeal to parents.
  • Offer volunteer opportunities.
  • Like golf courses do with course marshals, trade skills for ice time.
Older adults will live longer The ‘new senior’ will typically be wealthier and more physically active than those inprevious generations age-is-mind-over-matter
  • Consider facility amenities such as light, water, seating, and accessible washrooms.
  • Increase daytime use of recreation facilities.
  • Seniors are seeking opportunities for casual sports, active living, and a greater variety of choices
Level of Income Level of income is proportional to participation in recreation activities, especially in organized team sports. Given the high cost to participate,40% of children among households earning over $100,000 are involved in organized physical activities and sports, whereas only 21% of children are involved in these pursuits in households earning less than $50,000.
  • Market to the higher income demographic
  • Put less emphasis on reducing the cost of fees and more on improving the experience.
Ethnic Diversity Many cultures view recreation as a family event and are more inclined to pursue activities together. Newcomers to Canada are frequent users of community spaces as these are ideal locations for social gatherings and interaction. The variety of passive and active pursuits between cultures is immense, with many activities serving to define cultures and how they interact. Social gathering spaces are perhaps the most sought after ‘non‐traditional’ recreations.
  • Identify the demographic of the community. Set a goal to match the demographic in your facility.
  • Learn the needs of that demographic. When designing the facility accommodate the social gathering space requirements.
Disabilities The World Health Organization estimates that approximately 15% of the world’s population lives with a disability, making this group the world’s largest minority.In Canada, the Participation and Activity Limitation Survey conducted by Statistics Canada in 2006 estimated that approximately 4.4 millionCanadians were challenged with a disability, with nearly one‐quarter of those living in Ontario.
  • For new or renovated facilities, follow AODA requirements.
  • Program for blind and wheelchair athletes utilizing national programs
Multi-Purpose Facilities Communities are moving away from single‐purpose, stand‐alone facilities in favour of multi‐use facilities that integrate numerous activities and offer economies of scale with respect to construction, maintenance, staffing, and scheduling. Multi‐use facilities are often designed with flexible spaces (e.g., activity rooms, gymnasiums, etc.) that have the potential to expand and easily respond to changing trends and demands of future users.elevations.jpg
  • Design facilities to address demand for recreations that complement curling.
Active Transportation Trails and bike lanes are increasingly accommodating a more active, integrated lifestyle. And, yes, cyclists ride in winter.IMG_00002844
  • Locate close to users
  • Provide facilities for storage and showers