This is the fifth segment in a series of creating a hypothetical and entrepreneurial approach to rebuilding the sport of curling in the fictional community of Aasvogel, Ontario. It follows from: http://yorkurbanist.com/recreation/curling/curling-a-recreation-to-a-business/the-business-plan-part-2/
This was the third meeting of the unofficial Aasvogel Curling Club. The group of 10 has expanded through word-of-mouth to 18. The curlers in the original group talked to friends, some of whom they thought might provide seed money. After an update for the new members, there was a discussion of the draft 10 year budget:
- The budget was premised on a traditional club model of weekly leagues;
- Revenues include rentals to outside groups;
- Other revenues come from use of the area ‘behind the glass’;
- Five years was too long to get into the black;
- Labour of $100,000 seemed rich for those who came from a volunteer based club;
- The largest expense is the carrying cost.
Peter and Karl were anxious. How do we get started? How does this enterprise create at least breakeven? Iain’s response: “Marketing, and here’s my draft”.
To engage a large number of Aasvoglans in the concept of a curling facility before construction, leading to participation in the facility in the future.
- Encourage investors in the early stages. $500,000 is the target.
- Engage other organizations in the development of the concept.
- Set the tone for future advertising of the facility.
The key elements at this preliminary stage:
Discussions with the local municipal Planning and Recreation Departments