The sport is healthy when it enters the English language lexicon as a descriptor.
Substituting “curling” for “helicopter” to describe the way parents sweep up their children’s errors may seem like derogatory terminology. But the mere fact that Canadians would understand and relate to the use of the sport’s name indicates that the sport itself is becoming more broadly recognizable.
There are upwards of 800,000 Canadians who participate in the sport. But there is increasing viewership of televised and streamed events. Last year, over 5 million watched any or all of the Brier Championships. “.. every once in a while, something happens that illustrates just how big curling is in Canada. One of those came Saturday night, when the Tim Hortons Brier semifinal drew (curling reference intended) an average of 896,000 viewers to TSN. That wasn’t a record, but what made it stand out was the fact that more people watched curling that night than watched the Toronto Maple Leafs on Hockey Night In Canada — a lot more.”